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Job hunting;
It´s like a job - only harder

For recent college graduates or porfessionals beginning a new job search, a job hunt can be an exhausting process. One of the reasons is that, according to te experts, to be successful in your job search, you have to "market" yourself, and may people just don´t know how.

The job search is very similar to sales and marketing. To be successful you must follow a linear strategic plan. For example, start with the two of the most important building blocks for a successful job search: the resume and cover letter.

The purpose of a resume is to tell an employer what a person has done in the past. The cover letter tells the prospective employer what skills and abilities the job seeker has that will allow them to be very specific to the job applied for, so don´t write one single document that you makes copies of. It is also highly recommeded that you never should have a resume that is longer than one page. Anything beyond that won´t get read. Conventional wisdom is that most resumes are read, on average, for eight seconds, so adding another page to you resume becomes unnecessary, since you´ll only be placing an even greater texual demand on the reader´s eight seconds.

If you have limited work experience, like a new college grad, consider a functional resume that emphasizes skills. For example you should list such skills as knowledge of specific software, bilingual skills, or relevant volunteer experience. In your cover letter you should point out the strengths of your resume and direct a potential employer to things that you cannot explicity state in your resume but that make you stand out. In both resumes and cover letters, always use high quality paper. Stay away from slang language and avoid using contractions. You want to present yourself as a professional, even if you´ve never held a formal job before.

Threre are common mistakes job seekers do over and over again. For example, graduates need to respond quickly to job leads, i.e. within a day. The need to return a potential employer´s call immediately and be on time for interviews. Five minutes late i not on time. Be enthusiastic. Often the recent graduates still has the "laid back" college mentality, but this doesn´t work well in a job interview situation. Employers often end up thinking you´re not interested in the job or the company. Remember, a first job is not necessary a dream job. But it does add to your professional experience.

All the experts agree, `thank you`-notes for an interview need to be sent within one day of an interview. `Thank you´-notes can tip the scales in your favor. When all other skill sets and experiences are equal, this can be the factor that gets you hired. `Thank you´-notes also give you the opportunity to point something out about yourself that you didn´t make clear during the interview process. When it´s time to sit back and wait for the job interview calls to come in, remember to listen to the outgoing message or your home answering machine or cell phone.

So whether you´re a new collage graduate or an experienced professional who has been recently downsized, the guidelines are the same. Write a good resume and cover letter, be organized and keep track of who you interview with, write `thank you´-notes and maintain a professional image, ever if you´re just at home waiting for the phone to ring. You never know.

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